Instagram 101: How to Easily Start & Manage An Instagram Account for Your Clinic
Are you ready to start an Instagram account for your clinic but have been intimidated by learning a new social media platform? Then, this session is for you! In this session, Cheyanne will give you a quick crash course on using and navigating Instagram. She’ll also share the difference between Facebook and Instagram, what to post to Instagram, and provide an action plan so you can launch your Instagram account asap!
Time: 12:00 pm - 1:10 pm
Zero Stars, Do Not Recommend: Handling Negative Reviews Online
Reputation management for the practice is a necessary evil. Negative reviews happen and create a lot of harmful emotional noise that you must sift through during your already busy day. There are different types of negative reviews. This session will cover practical ways to set up a review response management system and triage protocol for your reviews, and then help outline how to handle different types of negative reviews online. This session helps you embrace your inner ‘wet-blanket’ when dealing with dumpster fire reviews online. The last thing you want to do is pour gasoline on a fire.
CVPM, CCFP, CDMP
Time: 1:10 pm - 2:10 pm
SEO for the Veterinary Practice
Veterinarians and their management teams are becoming increasingly aware of the importance of the internet and using search engine optimization (SEO) to increase revenue for their practices. Climbing to the top of Google’s search engine is something almost every practice owner should want since it can exponentially increase revenue during uncertain economic times.
Co-Founder & CEO
Time: 2:20 pm - 3:20 pm
The VetCE Virtual series of micro-conferences are a convenient alternative to in-person events that are designed to deliver multiple approved RACE and/or CVPM CE credits in a concise, half-day virtual format with three consecutive one-hour presentations. The series not only provides you with the opportunity to benefit from educational sessions presented by expert speakers but also gives you an easy way to learn and earn credits in the comfort of your home or office!
VetCE Virtual events cover everything from detailed medical topics to practice management topics relevant to everyday clinical situations.
Join us for this edition of VetCE Virtual on August 13th and earn 3 CE credits, approved for both Veterinarians and Veterinary Technicians.
What People are Saying About VetCE
“Thank you!! I look forward to participating in future events!”
“Continue with the variety and topics that have not been beaten into the ground in previous presentations. The three topics and speakers were very unique…and I have attended more than 1000 hours of CE over the past 40 years.”
Cheyanne Flerx is a former Veterinary Assistant, Hospital Marketing Manager, and self-proclaimed “Social Marketing Nerd.” Cheyanne loves to study and learn all things surrounding social media marketing and translates her findings into relevant knowledge for VetMed.
As the owner and founder of her business, Hey Cheyanne, Cheyanne dedicates her knowledge and experience to teaching the teams of veterinary practices how to use social media more efficiently and effectively. Cheyanne has worked with clinics, veterinary consultants, and veterinary tech companies worldwide to help them increase their social media presence and apply strategies and systems appropriate for their teams and business.
Her personal mission is to improve the bonds between hospitals and clients and their pets by providing high-quality, industry-specific social media marketing education for the team to be extraordinary online communicators and pet health advocates.
CVPM, CCFP, PCM-Digital, CDMP
Rhonda has spent the majority of her adult life following her Marine husband from duty station to duty station, all the while collecting pets wherever she went. Despite the nomadic lifestyle, she was able to turn her love of animals into a career as she began working as a Veterinary Assistant, and not long thereafter, as a Veterinary Practice Manager. Discovering veterinary medicine as a career field was the perfect fit but becoming a professional veterinary manager was the game-changer. It was the perfect storm of passion, problem-solving, pets, and people, and she never looked back.
Rhonda graduated with a business management degree from Western International University in 2006 and earned her Certified Veterinary Practice Management certification in 2015 followed later by her Certified Compassion Fatigue Professional certification in 2020 and a Certified Digital Marketing Professional in 2021. A life-long learner, she has also completed a certification as a Master Life Coach and incorporates personal and professional career coaching into her consulting business. She has also recently completed the Human-Animal Bond Certification program!
She left full-time practice management to pursue her dream of combining her three loves; People, Pets, and Practice Building, into a successful social media management and professional brand consulting business. She has a variety of clients, but the majority are small animal practices looking to increase their online presence and engage with their clients on social media. She helps them identify what they want to accomplish for themselves, their businesses, and their online audiences.
Co-Founder & CEO
Jesse is the CEO and Co-Founder of ViziSites, a world-class website design, and marketing agency catering to veterinary practices in North America. ViziSites is well known for creating state-of-the-art websites that help increase revenue, improve practice efficiency, and elevate operations.
As a highly endorsed internet consultant with over 14 years of veterinary-specific marketing experience, Jesse’s professional training, management, and leadership skills have allowed him to scale ViziSites into a leader in the world of veterinary internet marketing and website design. His direct experience comes from years of scaling veterinary online marketing verticals for well-known brands like VetMatrix & ProSites. It was in those roles that Jesse uncovered the need for the veterinary industry to redefine its approach and expectations. The status quo for website design and online marketing was not working for the industry. With this in mind, Jesse (alongside his A-team) continues to “level up” the value proposition for veterinary-specific internet marketing companies. As he always says, “high performance is a moving target” and in order to bring consistent value to veterinary practices, ViziSites has a commitment to adapt its online strategies to match the pace of technological growth in the market. With continued growth in mind, Jesse continues to expand his reach by providing value to thousands of Veterinary Practice Owners and Management Teams across the industry.